Sam Ovens is one crazy mofo. He just sold Consulting.com, refunded all of his Quantum Mastermind members, and pulled the plug on his new podcast after building an entire studio for it and filming just three episodes. How come? “I basically decided to burn my ships and go all-in on Skool,” Sam said in a new YouTube video, rocking a beanie, channeling his inner Tyrone Biggums. Read on to hear about his vision for the platform and why you should care.
Skool, by the way, is basically like if Kajabi and Facebook Groups and Mailchimp and Google Calendar all had an orgy, and out of that orgy, a beautiful baby was born. That baby is Skool. And it’s growing up fast. It’s nearly four years old at the time of writing this. Now that it’s profitable, it just made sense for Sam to exit Consulting.com (he sold it to a guy named Rian Doris, apparently) and double down on this. Something most people aren’t willing to do, because focus requires sacrifice. Right?
Like, most marketers would never walk away from a cash cow like Consulting.com. But for Sam, he knew that, in order for Skool to reach its potential—which is absolutely massive—he had to be thinking or working on Skool.com nonstop. Not doing a two-hour-long coaching call or adjusting camera angles for the next podcast guest. Makes sense, I s’pose. So what’s his plan? “Well, it’s really all about community,” Sam explained. “I listen to the community. I get their feedback. And then I improve the product.”
“So community is gonna be the central point of my focus. I’m building this product for them, right? The community. And then I’m gonna tell them, ‘Hey, you wanted all these things. We did them.’ Or, ‘Oh, these things were confusing? Okay, we just made them better.’ Right? So the vision is, if I just do that? That’ll create so much value for everyone in the community, they’ll end up loving it and they’ll tell their friends. And that is how we will grow. Pretty basic. Although, it’s easier said than done, isn’t it?”
“But the mission for Skool,” Sam added, “is to help one billion people find their community, by helping one million creators earn a living building community online. One of the things that really changed my life is when I got to do what I loved full time and get paid for it. Right? That was amazing. That was the biggest shift in happiness, in fulfillment, in everything. Because, up until a certain point, I had the thing that I was passionate about, but I had to do other stuff. I had to go and do my job.”
“Or I had to go to school or whatever it was. And those things were painful but I had to do them. But if I could have it the way that I wanted it, I would just do the thing that I was passionate about. But in order for that to happen, you have to get paid for it. And you have to do it full time.” And that brings us full circle, doesn’t it? Now Sam gets to work on Skool full time, make a ton of money as thousands of coaches and course creators start using it to build their businesses; and they, in turn, can more easily monetize their passion.
It’s like a passion pyramid scheme. But in a good way. If you’re wanting to create your own community to cash in on, check out Skool.com. I’ve never used it, but I can tell, just from the outside looking in, that it’s already better than half the e-learning platforms out there. Everything’s all in one place. It’s fast and easy to use. Straightforward pricing: $99 a month. You can earn money automatically if any of your members goes on to create their own Skool group (in the form of a 40% recurring commission). And we know Sam’s now obsessed with making it better.