Leon Castillo is the founder and CEO of Selfmastered, a high-performance training program for entrepreneurs. “After working with us for 12 weeks, our clients master the ability to understand what’s going on in their businesses and strategize a way of solving those problems, execute on that strategy, and perform at elite levels for months on end to ensure they achieve their goals,” Leon says. “We are helping people master themselves so they can master their business.”
“And everything we do is guided by the firm conviction that a high-performance entrepreneur can make any business work in any economic climate in any geography or industry,” Leon continues. “We are in the business of creating business leaders. And we do so through a methodology that is based on actual science. So we do not teach opinion. We have researched, complied and systematized the best and most repeatable frameworks from behavioral science plus provide you with the data and tools to track your performance.”
“We also provide 1-on-1 support and coaching and accountability so that you can, week on week, talk to someone that is going to help you course correct effectively. And finally, we are building the world’s premiere community of people that have been accelerated with this methodology. So if you become a client, you’re gonna meet all of those people that we have worked with in the past. And there are quite a few because we have worked with more than 206 entrepreneurs, taking them to the next level.”
“In essence we are in the business of making the good become great and the great become unstoppable. And we have a 4-step methodology that we have distilled over the years that is proven to help anybody, in any business, in any industry, and in any economic climate get to the next level. The problem we see most is that people are obsessed with optimizing their vehicle (the business itself) rather than the driver (meaning them, the entrepreneur). As a result, their personal problems are reflected in the business.”
So what are some of these problems? According to Leon, 37% of projects fail due to unclear direction and goals. In addition, 70% of entrepreneurs report feeling overwhelmed and stretched too thin. And yet, only 28% of their workday is spent on tasks that move the needle. The rest of the time is wasted. And did you know, the average entrepreneur rarely gets more than 30 uninterrupted minutes at a time? If it’s not employees in office, it’s email and texts and DMs and Slack notifications that end up stealing the show.
Lower profitability, burnout, and an increased chance of depression, addiction, and divorce, sadly, are the end result of all this. “The bottom line is this,” Leon says, “your professional performance sets the limits of your business growth. You should avoid doing this to yourself and your business. How? By training and optimizing you, the driver. The better the driver, the more output he or she can create from the vehicle. But how do you actually go about optimizing an entrepreneur’s performance?”
Enter Selfmastered. Replicable, research-backed training; proven, data-driven, performance tracking tools; weekly, 1-on-1 qualified help; continuous connection to other 6-, 7-, 8-, and yes, even 9-figure entrepreneurs; and that’s just the tip of the iceberg. No mention of cost, but if you’re interested, Leon wants you to go ahead and book a 45-minute Performance Accelerator strategy call so his team can help diagnose your situation. Too word salad-y for me; I’d need to hear more specific techniques to be interested.